Palette & Persona Brand Board/Kit

Introducing Palette & Persona, a fresh branding design service created to bring clarity and vibrancy to brands seeking a unique identity. The logo is hand-lettered, capturing a personal touch, while incorporating the Outfit Bold typeface for a bold, contemporary look that speaks to professionalism and approachability.

The color palette—teal, seafoam, muted taupe, and olive green—reflects the emotional journey of navigating the search for meaningful work. These colors evoke a sense of calm and grounding, balancing the stress and uncertainty with visual serenity inspired by coastal landscapes. The imagery connects with the brand’s ethos, blending serene, sunlit beaches and city views to suggest tranquility and resilience.

Palette & Persona is more than a branding service; it’s a visual experience crafted to embody personality and purpose. With thoughtfully curated colors, custom lettering, and versatile submarks, this brand board presents a harmonious foundation for any brand's visual identity, capturing the essence of personality-driven design. Whether on business cards, web banners, or product packaging, Palette & Persona ensures that brands connect authentically with their audience.

Let Palette & Persona bring your brand’s true colors to life.